![]() ![]() Thankfully, there are email verification and list hygiene providers on the market who gather intelligence and will help you clean your lists before getting caught up in this mess. Having 1% of your list bad can drop your deliverability by over 10%! Well, duh… the first send captures the invalid email addresses! The average acceptance rate for a Sender Score of 91 or greater is 88%. Often, they’ll tout a 99% deliverability rating, but the small print states that it’s after a few campaigns. The irony, in my opinion, is that I believe it’s easier for a SPAMMER to get an email into your inbox than the average company sending a valid message.Įmail Service Providers aren’t too honest about their deliverability rates, either. Not to mention bots out there pushing SPAM trap email addresses through systems every day to try and catch you. Doing something as simple as sending to an old list where a particular threshold of email addresses bounces can set off their threshold. They may promote the fact that those accounts were malicious… I’d argue that many of them were simply companies sending to their lists and not using best practices.Īccording to Jupiter Research, more than 20 percent of email registrations contain typos, syntax, domain, and other errors. With Omnivore, Mailchimp sent 50,000 warnings and shut down 45,905 malicious accounts in one year alone. Email service providers don’t care about your opt-in methodology or your audit trail they simply assume you’re a spammer.ĮSPs like Mailchimp have implemented intelligence on email addresses in a system called Omnivore. We don’t give them access to our list, but many times we collect email addresses together to execute campaigns. Sites like ours work with partners on shared campaigns with vendors and clients. It’s not as simple as double opt-in in the industry. If over 10% of your emails are bad, less than 44% are delivered! Internet Service Providers (ISPs) block Email Service Providers (ESPs)… and then ESPs are forced to block clients. The result is that there’s an adversarial relationship between the two. ![]() While ISPs and ESPs could totally coordinate if they wanted to, they simply don’t. In the last 20 years, the only thing that’s changed with email is that good email senders continue to get punished more and more by email service providers. ![]()
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